Tuesday, August 7, 2007

What a pity, Mr. Lyons!

SAN FRANCISCO, Aug. 5 — For the last 14 months, high-tech insiders have been eating up the work of an anonymous blogger who assumed the persona of Steven P. Jobs, Apple’s chief executive and one of the world’s most famous businessmen.

The mysterious writer has used his blog, the Secret Diary of Steve Jobs, to lampoon Mr. Jobs and his reputation as a difficult and egotistical leader, as well as to skewer other high-tech companies, tech journalists, venture capitalists, open-source software fanatics and Silicon Valley’s overall aura of excess.

The acerbic postings of “Fake Steve,” as he is known, have attracted a plugged-in readership — both the real Mr. Jobs and Bill Gates have acknowledged reading the blog (fakesteve.blogspot.com). At the same time, Fake Steve has evaded the best efforts of Silicon Valley’s gossips to discover his real identity.

Meanwhile, on the other side of the country, Daniel Lyons, a senior editor at Forbes magazine who lives near Boston, has been quietly enjoying the attention.

“I’m stunned that it’s taken this long,” said Mr. Lyons, 46, when a reporter interrupted his vacation in Maine on Sunday to ask him about Fake Steve. “I have not been that good at keeping it a secret. I’ve been sort of waiting for this call for months.”

(read rest of story)

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PS. What a pity... We somehow lost one of the world's best bloggers, a role model to many. In his final words, FSJ said (note: Brad Stone is the A-hole reporter who blew FJS's cover):

"...Apple faithful, here in our darkest hour I know what you're thinking: What's next for FSJ? Well, I'm taking a few days off to sit in a lake and do some yoga and meditation and non-thinking. Then I'm coming back next week, badder than ever, with a new sponsor -- my homeboys at Forbes.com. Turns out they've been reading FSJ and liking it too. Who knew?

Meanwhile if anyone can think of a cool way to use the name "Brad Stone" (all or part) as a verb, let me know
Maybe this:

brad, v.i.:

1. To bust a fellow filthy hack without mercy and spoil the fun for everyone, in a quest for personal aggrandizement.
2. To urinate in a pool
..."

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